Put simply, defining a persona is like doing a sketch portrait of your target audience or ideal customer. It usually comes with giving them a name, an age, a job and trying to understand their needs and motivations.

Talking to clients, I've heard a lot of frustrations around creating personas. So, really, why should you bother?

More often than not, when someone asks if they need marketing, they think about active digital marketing techniques. And believe it or not, not everyone needs to invest in digital marketing! So, how do you decide where to invest your dollars but also your time?

When you’re managing a small business and trying to do it all, you really need to make the most of every minute.

Sometimes, the difference between a task that takes 5min and a task that takes 1h is simply using the right app.

With so many options available, picking a website platform can be a daunting choice. It’s also something that shouldn’t be taken lightly as you’re likely to be committed to your platform at least for a year.

So, what criteria should you be looking at when choosing your website platform?

I believe that by focusing on the following 3, you should be able to make an informed choice.

How do you know when you should stop and move on to the next project? When it’s time to stop refining, adding and testing but simply moving on?

Especially when you’re working on your marketing and not on your product or service.

Introducing the Minimum Workable Product.